If you want your writing to be effective, you need to have a point: a purpose, something specific you’re trying to say, a “Why” behind the writing. This rule applies no matter what you’re crafting – novel, short story, poem, personal essay, op-ed, sales page, website, flash fiction, screenplay. Having a point is what stokes your creative fire, and it’s what gives you the ability to write something that will make people care.
I have written in the past about the magic of clarity:
Clarity brings focus and purpose to your writing. It illuminates the ultimate reason you’re driven to write a thing and it helps you make critical decisions about what to include and what to leave out. Clarity is like a pair of enchanted glasses that filters out everything extraneous so you can hone in on exactly the things you need to tell your story. When you have clarity…
View original post 381 more words